CREATIVE COACHING

"It's the Classic Creative Dilemma. Artists are entrepreneurs, in a sense, with no boss, no partners and no employees. We have to invent the product, be in charge of its production, manage quality control, marketing and promotion, sales, shipping, inventory control, administration and oh, by the way, inspiration. It all rests on one person’s shoulders. (Guess whose?) No wonder we get sidetracked along the way or buckle under the strain. It’s challenging!"    — Dean Andrews

After years of working with other artists, Dean Andrews has developed effective methods for approaching and conquering these challenges. Decades of her own trial and error experiences enable her to offer information with clarity and sensitivity. In addition to a good instinct for the vagaries of the art world, Dean has a firm grasp on its nuts-and-bolts. Her resource files are filled with relevant information both general and esoteric and are constantly being updated to remain current.

MORE THAN MEETS THE EYE.
There’s more to being an artist than that wonderfully blissful, terribly strenuous, good old creative process. Some of it is just plain footwork. Other issues are much more elusive. Here’s where Dean can help:

GETTING OUT THERE.
Securing representation:  Do you need it? Want it? Know how to make it work?

Representation Joining the mainstream Finding where you fit in References and resources Juried exhibitions Approaching gallery dealers Art consultants Alternative opportunities Creating opportunities Photographing artwork Researching galleries

Presentation Labeling slides Pricing Press releases Critics Legalities Curators Resumes Public relations Announcements Mailing lists

Artist’s statements Publicity Contracts Getting work on disks Administrative help Dealer relationships Common practices Biographies Internet opportunities Selling from the studio Networking with artists

HANGING IN THERE.
Staying in the right frame of mind to remain productive.

Discipline The Creative Dilemma Establishing energizing goals Sustaining momentum Managing limited resources Measuring progress Intellectual challenge Recognizing blind spots Organizing the workspace

Fear of failure Fear of success Focus Procrastination Accountability Courage Keeping records Commitment Networking

Dealing with negativity Escalating efforts Managing limited time Busting creative blocks Finding other artists Suggesting books Realizing potential Personal hurdles One-on-one critique

A BORN COACH
Dean Andrews Creative Counseling was born as a natural extension to Dean's own evolution as an artist: spending her days in the studio and her evenings immersed in the art scene…constantly researching that world, reading, attending gallery openings, meeting dealers, collectors, museum directors, critics, art writers, other artists…paying dues and paying attention.

After facilitating hundreds of critique groups and artist feedback exchanges in both her New York and Los Angeles studios, Dean couldn’t help but notice that everyone (and their brother) was coming to her for help on tackling creative issues or advancing their careers. Further, she noticed that she enjoyed doing it and was, in fact, really, really good at it. And so, Dean Andrews Creative Coaching was born.

Dean Andrews has been coaching artists from coast to coast for over 15 years, helping some from the closet to the studio and others from the studio to the Whitney Biennial.

Click here for TESTIMONIALS on Dean's coaching.


Dean counsels people in person and over the phone.
If you would like to discuss how you might work together, feel free to call 646.246.7227 or click here to send an email to deanandrews@deanandrews.com.